Murano, the digital investment solutions platform of Groupe Crystal dedicated to independent wealth management professionals, is launching Murano Titres. Developed in partnership with Shares, this securities account solution offers wealth management advisors and their clients a 100% digital, simple and seamless investment journey for the subscription of a Securities Account (CTO) and a French Equity Savings Plan (PEA). The solution provides access to a diversified range of innovative investment vehicles and, via the Smart Private Assets marketplace, to a broad selection of unlisted assets eligible under the new ELTIF 2.0 framework.
Murano Titres offers a broad and diversified investment universe, including:
- Investment funds, ETFs and equities, with more than 1,700 financial instruments, enabling granular diversification and tailored allocation;
- A wide range of structured products;
- Access to Smart Private Assets, which features a selection of ELTIF 2.0 unlisted funds managed by leading international asset managers (Ares, BlackRock and many more to come), thereby opening access to investment opportunities historically reserved for institutional investors
- Smart Private Assets provides enhanced transparency on strategies and risk profiles and, in the coming weeks, the ability to allocate to unlisted assets
All within a competitive and transparent pricing environment.
A strategic lever at the heart of Murano’s new value proposition
With the launch of Murano Titres, Murano strengthens its positioning with wealth management professionals and delivers on its ambition to offer digital solutions providing an innovative user experience and a deep, diversified range of value-added investment vehicles.
“We are very pleased to announce the launch of Murano Titres, a new milestone in our ambitious development serving Murano’s 2,800 partner IFAs. Murano Titres combines a high-performance solution, thanks to our partnership with Shares, with product innovation, notably through access to an ELTIF 2.0 range unmatched in the market. With Murano Titres, alongside Nortia Invest, Murano relies on two leading players for an offering that fully reflects our commitment to delivering more value, more opportunities and greater simplicity to wealth management professionals.”
- Thibaut Peigney, Chief Executive Officer of Murano.
“We are delighted to partner with Murano to develop Murano Titres. Murano Titres combines speed of execution, breadth of offering and operational reliability within a digital investment ecosystem designed for wealth management professionals. By bringing together Crystal’s leadership in the French wealth management market with Shares’ technology, this partnership reflects a forward-looking vision of finance.”
- Benjamin Chemla, CEO and Co-Founder of Shares.
About Murano
Murano is the platform dedicated to independent wealth management advisors of Groupe Crystal. It provides IFAs with a range of innovative digital investment solutions and exclusive services to meet the increasing demands of the profession.
Murano supports IFAs at every stage of their business development and enables them to deliver high value-added advice through:
- A premium, innovative product offering within an open architecture framework
- High-quality support services to assist at every stage of their firm’s development
- Digital solutions ensuring a complete and seamless client journey.
About Shares
Shares is a fintech founded in 2021 that develops integrated investment and savings solutions for retail clients, wealth management professionals and financial institutions.
Since its creation, Shares has raised $90 million from Valar Ventures, Singular, Global Founders Capital and Red Sea Ventures. The company currently employs 130 people, with offices in France, the United Kingdom and Poland.
In June 2023, the Shares group became the first French fintech to obtain simultaneously an investment services provider licence and a digital asset services provider registration, granted respectively by the Autorité de contrôle prudentiel et de résolution and the Autorité des marchés financiers.
In 2024, Shares launched Shares Pro, a solution dedicated to wealth managers. Shares is a member of the French Tech 120 programme.
